Ducati Appoints New Sales And Marketing Director
• Cristiano Silei leaves Ducati to face a new professional challenge;
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Curated by Vicki Smith for Ducati.net
An example? Ducati in 1996 was selling only 12 000 motorcycles a year and had to take drastic action to save the company....
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I'm a "Brand Evangelist". Chances are, you are too...
As any of the leather chaps and jacket cruiser set knows, there’s a fine and uncomfortable line between motorcycle gear and what’s worn in the local fetish scene. Now, before those with sportier leanings get too uppity, one of our readers passed on an e-mail blast from Mr. S Leather in San Francisco. Yep, Puma’s Ducati Gear has made the jump from metrosexual to kink… And, from a marketing perspective that’s not a bad thing....
50 Shades of Red?