Ducati Motor Holding SpA, the motorbike maker owned by Volkswagen AG (VOW), will roll out four new motorcycles next year to attract more high-end buyers.
The new bikes will be “premium products as we’re not looking for low cost and low capacity motorcycles,” Chief Executive Officer Claudio Domenicali said in an interview at the company’s headquarters in Bologna, Italy. “We are targeting a good but sustainable growth.”
The new offerings from Ducati, whose bikes are owned by actors Brad Pitt and Tom Cruise, will include the 899 Panigale, which goes on sale in the U.S. in November with a starting price of $14,995. The new 148-horsepower superbike was unveiled at the International Motor Show in Frankfurt this week. Two additional new models, which “will share the sport value of the brand,” will be shown in Milan in November, the CEO said.
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