Apple - iPad in Business - Profiles - Ducati | Ductalk: What's Up In The World Of Ducati |

Thanks to the custom point-of-sales app we built in-house for iPad, our dealers feel like they are part of a community, and more integrated in the company.”

Mario Alvisi, Sales Performance Development Manager, Ducati

Ducati has been synonymous with motorcycles since 1946, when brothers Adriano, Bruno, and Marcello Ducati first attached a lightweight motor to a bicycle frame. Since then, Ducati motorcycles have evolved into internationally coveted dream machines known for their precision engineering, lightning speed, and sleek design. So when the company needed the perfect sales support platform to reflect its high-performance brand, they turned to iPad.

“Ducati is a unique company,” says Cristiano Silei, Ducati’s Vice President of Global Sales. “We don’t have ordinary customers; we have “Ducatistas”-dedicated fans. We don’t have ordinary dealers; we have loyal business partners who love motorcycles. Ducati has always been one of the first companies to apply new technologies to motorcycles. And iPad is a real revolution in the way we communicate with both our dealer network and our customers.”

“It was clear from the start that iPad was the right device. It’s the simplicity, the immediate usability. Everyone understands how it works in just a few minutes.”

Cristiano Silei, Vice President of Global Sales, Ducati

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