MotoGP series organizer Dorna appears to be pursuing a new strategy in its agreements with TV broadcasters. Where previously, Dorna had been fixed on securing deals with free-to-air broadcasters, recent deals have seen them agree terms with pay-per-view channels, in pursuit of higher revenues.
Spain is the latest market to see this development. The existing deal with Telecinco has been blown open, with Spanish telecommunications giant Telefonica taking over some of the broadcasting from Telecinco. Telecinco will show 9 races live, and a further 10 on a delayed schedule.
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