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Multi-directional Impact Protection System (MIPS) technology offers a type of kinetic sports helmet that claims to offer better impact protection.

Inspired by the fluid that wraps your brain in a protective, wet blanket, Multi-directional Impact Protection System (MIPS), which is the name of both the technology and the company behind it, claims to offer superior protection for your head. Major helmet manufacturers are starting to turn on to what is self-hailed as the "next generation" of helmet design.

The system developed by the Stockholm-based company originated at Sweden's Royal Institute of Technology and Karolinska Institute and is based on concepts pulled from physiology. The human brain is surrounded by cerebrospinal fluid, which allows it to slide around inside the skull upon head impact and protect it from direct impact. MIPS helmets don't use fluid, but sandwich a layer of low-friction material between the outer shell and the inner liner. This material allows the shell to move around in relation to the liner, thereby limiting the forces passed straight through to your head. The same way your brain "floats" in the cerebrospinal fluid, your head floats inside the helmet....more