Alan Cathcart for Cycle News interviews Ducati CEO Claudio Domenicali in a multi-part series
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Ductalk: What's Up In The World Of Ducati
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Ductalk: What's Up In The World Of Ducati
Ducati News Roundup Curated by Vicki Smith for Ducati.net |
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Ducati Motor Holding SpA, the motorbike maker owned by Volkswagen AG (VOW), will roll out four new motorcycles next year to attract more high-end buyers.
The new bikes will be “premium products as we’re not looking for low cost and low capacity motorcycles,” Chief Executive Officer Claudio Domenicali said in an interview at the company’s headquarters in Bologna, Italy. “We are targeting a good but sustainable growth.”
The new offerings from Ducati, whose bikes are owned by actors Brad Pitt and Tom Cruise, will include the 899 Panigale, which goes on sale in the U.S. in November with a starting price of $14,995. The new 148-horsepower superbike was unveiled at the International Motor Show in Frankfurt this week. Two additional new models, which “will share the sport value of the brand,” will be shown in Milan in November, the CEO said.
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Claudio Domenicali talks about the past, present and future of Ducati.
Two-thousand-eleven was a successful year for Ducati. Now, we are at the beginning of a new era with the coming of the 1199 Panigale, a prestigious addition and a strong sign of technological evolution and also of our determination to reaffirm our leadership in Superbike racing.
Our plan is to conquer new shares of the market through the expansion of the range of models and of our production numbers. Strengthening of the present Ducati factory in Thailand and the creation of a second one in Brazil will come into play as important additions to our present production capacity. These additional production units will give Ducati more flexibility in terms of model differentiation and also more competitiveness in the markets of the respective areas that are growing fast.
All of the evolutionary steps concerning the present range of models, and also the new models that will be introduced, are fully defined until 2015. Frames, chassis, engines and all major technical components are already in or about to enter their validation stage. I can confirm that in our quest for a higher perceived quality, we are developing diversified settings to obtain a number of versions out of the same basic engine—each dedicated to a specific model ...More here
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The top brass was present in the Ducati garage at Estoril today, including technical director Filippo Preziosi, and company general manager Claudio Domenicali. "The troops are doing just fine," assured Domenicali, using a military metaphor. "We can't forget that the GP12 is a completely new bike, and it still has room for development. There are new components on the way, and on Monday we will test two updates; one for the chassis and one for the electronics. The objective is to find more rear grip, and the development work is continuous."
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Claudio Domenicali gives his thoughts on the new 1199 Panigale after riding the bike on the first day of the international press launch at the Yas Marina Circuit
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Ducati had a banner year selling motorcycles in 2011, especially in key markets like the U.S., which became the Italian firm's largest customer. And they don't expect that to change in 2012.
The New Year brings the Panigale 1198, which strengthens an already robust lineup and continues Ducati's recent strategy of releasing one all-new motorcycle a year. While the Japanese manufacturers are noticing a slight, and encouraging, uptick in sales, Ducati is seeing stars.
Claudio Domenicali is both the head of Ducati Corse and general manager of Ducati Motor, a pair of jobs that presented him with divergent results. Althea Racing's Carlos Checa won the 2011 World Superbike Championship on an 1198, but Ducati Marlboro's Valentino Rossi and Nicky Hayden each scored only a single podium in MotoGP. Contrast that with the showroom, where Ducatis were flying out the door at a record rate.
"Sales for 2011 were very good, is our best year ever," Domenicali said during a recent interview in Italy.
For the rest of the interview, visit this week's Cycle News at the following link:
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Good interview with Ducati CEO Claudio Domenicali (This is part 1)