The Italian-based apparel manufacturer Dainese has a new Chief Executive Officer - Cristiano Silei.
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Curated by Vicki Smith for Ducati.net
Love is mutual between U.S. and Ducati, CEO says
Americans have always had a love affair with Italy, whether it's pizza or Ferraris. Now motorcycle maker Ducati thinks it belongs on that list.
"Ducati loves America," says Cristiano Silei, CEO of Ducati North America.
"I've been involved in North America since '98. ... And I have to say, from that point to today, nothing has changed," Silei says. "The brand has never been stronger anywhere else in the planet than it is in the U.S."
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Ducati North America CEO Cristiano Silei unveils the company's new Diavel on Bloomberg Television's "Street Smart." (Source: Bloomberg)
Good interview, worth a watch.....