Claudio Domenicali, Ducati's chief executive officer, discusses the company's business strategy with Bloomberg's Matt Miller at the Geneva Motor Show. (Source: Bloomberg)
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REVEALED! Ducati CEO designs to re-invent the wheel (and cure chatter at the same time).
Claudio Domenicali is the Chief Executive of Ducati. A man with lots on his plate. But when he’s not steering one of the world’s strongest motorcycle brands to bigger and better things, the guy is still an engineer and inventor. And here’s his latest idea – a motorcycle wheel with a rubberised centre that acts like a shock absorber mounted INSIDE the wheel itself.
Ducati’s CEO Claudio Domenicali has said that wildcards aren’t in the plans for Casey Stoner or Ducati in 2016. Ever since it was confirmed that Casey Stoner was returning to Ducati in a test riding capacity, rumours have been regular and intense that the Australian would be wildcarding in a race next season, with Phillip …
BOLOGNA, ITALY: Since a surprise takeover in 2012 by German automaker Volkswagen, Italian sports bike maker Ducati has enjoyed an era of much-needed financial stability that it has ridden to record sales.
But don't expect Ducati bikes to start flooding the market. CEO Claudio Domenicali is focused on protecting the aura of exclusivity surrounding the brand, which is best known for its success on global racing circuits.
Good interview with the Big Boss
In October of last year, we told you about how Ducati Motor Holding was directly taking over its operations in Brazil, and was forming a subsidiary in the South American country. Nine months later now, Ducati do Brasil is officially open for business, and the company’s first showroom floor is in the Avenida Faria Lima of São Paulo.
Helping Ducati side-step the onerous tariffs that come with the Brazil market, the Italian company is continuing its relationship with DAFRA, which runs a complete knock-down (CKD) assembly plant in Manaus, and buildsDiavel and Monster 796 motorcycles on Ducati’s behalf.
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While he hadn't yet been named CEO when this photo was taken, Claudio Domenicali has long been a force of nature inside Ducati. From the days when Ducati Corse was just formed to his later progression into production, Domenicali's hands are all over nearly every aspect of Ducati as a company. His love for racing is well known.
When I sat down with Claudio Domenicali at the Ducati 1199 Panigale R launch, the now-CEO of Ducati Motor Holding was still just the General Manager of the Italian motorcycle company. Four weeks after our interview though, Gabriele del Torchio would leave Ducati for Alitalia; and Domenicali, a 21-year veteran of both the racing and production departments of Ducati, would take his place at the top of Italy’s most prestigious motorcycle brand.
An engineer by education, I found Domenicali just as astute about the nuances of Ducati’s brand as he was skilled on the race track earlier in the day. Our conversation was brief compared to other interviewswe have done here at Asphalt & Rubber, but we had time to talk about why the frameless chassis of the Panigale still works while the MotoGP program struggles, the links between Ducati and Ducati Corse, sacred cows for the Italian brand, and the company’s future direction.
Ducati welcomes the new CEO, Claudio Domenicali
Ducati revs-up a passionate welcome for new CEO, Claudio Domenicali
• Ducati gives enthusiastic support for new CEO, Claudio Domenicali
• Workers rev-up a ‘Ducati Desmo welcome’ below CEO’s window
• The Ducati Desmosedici GP race bike leads the impressive fanfare
Borgo Panigale (Bologna, Italy), 29 April 2013 – After an emotional farewell to Gabriele Del Torchio last week, Ducati workers prepared for Claudio Domenicali’s initiation as the new CEO of Ducati Motor Holding with a passionate welcome, typical of the iconic Italian motorcycle brand.
47-year-old Engineer Domenicali from Bologna, who has been with Ducati for 21 years, could not have hoped for a better start as staff of the famous manufacturer organised a special display to support him in the new and challenging role of CEO.
Gathering below his new office, the workforce strategically positioned the latest Ducati motorcycles, hand-built in the company’s Borgo Panigale factory, and with the company’s Desmosedici GP race bike leading the chorus, started the engines to rev-up a high powered, Desmo fanfare, bringing the new boss to his window.
“My new challenge could not be off to a better start,” commented Domenicali, enthused by the impromptu ‘concert’. “It is a challenge that I face with pride, passion and extreme gratitude and I will do everything possible to repay the confidence that has been shown in me by giving my own contribution to the further growth of this extraordinary brand.”
Dear DOC friends,
It is with great pleasure that I write to you in my new role of as CEO of Ducati Motor Holding.
My nomination was just confirmed yesterday and it follows Gabriele Del Torchio’s departure. I
would like to take this opportunity to salute him with sincere thanks and great respect....
Top level execs rarely know much about the realities of racing. Some of those that see value in going racing seem to believe that bad times can turn into good times
--and a championship--overnight. Oftentimes they have not designed bikes, worked with riders or collaborated with members of the press. They seldom seem to know the real value of racing on company morale or on future model development....
“Domenicali knows Ducati and the motorcycle business more than anyone. He embodies continuity and Ducati’s values in an exceptional manner,” stated Audi CEO Stadler.
This absolutely makes our day...