Ductalk: What's Up In The World Of Ducati
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Ducati CEO Claudio Domenicali aims to protect bike brand aura as sales spike

Ducati CEO Claudio Domenicali aims to protect bike brand aura as sales spike | Ductalk: What's Up In The World Of Ducati | Scoop.it
BOLOGNA, ITALY: Since a surprise takeover in 2012 by German automaker Volkswagen, Italian sports bike maker Ducati has enjoyed an era of much-needed financial stability that it has ridden to record sales. 

But don't expect Ducati bikes to start flooding the market. CEO Claudio Domenicali is focused on protecting the aura of exclusivity surrounding the brand, which is best known for its success on global racing circuits. 

 Read More HERE

 
Vicki Smith for Ducati.net's insight:

Good interview with the Big Boss

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Ductalk: What's Up In The World Of Ducati
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