BOLOGNA, ITALY: Since a surprise takeover in 2012 by German automaker Volkswagen, Italian sports bike maker Ducati has enjoyed an era of much-needed financial stability that it has ridden to record sales.
But don't expect Ducati bikes to start flooding the market. CEO Claudio Domenicali is focused on protecting the aura of exclusivity surrounding the brand, which is best known for its success on global racing circuits.
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onto Ductalk: What's Up In The World Of Ducati |
Good interview with the Big Boss