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Scooped by Brian Yanish - MarketingHits.com |
Scoop.it!
When leaders first learn about business storytelling quite often their first instinct is to write their stories down, in full with all the flourish they hope to convey in the retelling.
This is a mistake.
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Scooped by Brian Yanish - MarketingHits.com |
Scoop.it!
"I can think of several organizations that are bravely embracing and sharing the chaotic reality of life—organizations that are inviting conversation and engagement, as opposed to sharing stock messages and regurgitated storylines."
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Scooped by Brian Yanish - MarketingHits.com |
Scoop.it!
“After summiting a mountain in Alaska, our founders realized life is too big to dream small. So they started a company that would go to any length to create a rich coffee experience that…”
Blah blah blah. Not okay. You lost me.
This article does an excellent job of differentiating what's a story vs. what's a marketing piece. Don't be vague and say something any other brand in your category can say and slap their logo on. Tell YOUR story. The one NO OTHER BRAND can tell.
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Scooped by Brian Yanish - MarketingHits.com |
Scoop.it!
John Sutter says all of us are geared to help, and the responses to the Boston bombings show that.
Life is just that simple isn't it, thanks Karen for sharing this story.
My thanks to Karen Dietz for posting this to scoop.it.
We are herd/pack animals who call ourselves human beings or social animals. The helpers are people who revert back to their instinct to help a fellow man. Often at peril to their own lives. Often sacrificing their own life to save another. When you look at the derivation of "sacrifice" it is made up of two Latin words "sacra" and "facio" that is "to make holy."
Bombshel says it beautifully. This is how I shared the Power of One back in 2010 about a dear friend, Rauni Prittinen King who is the co-founder with Dr. Mimi Guarneri of the Scripps Center for Integrative Medicine.
The Power of One united is a force that reunites body/mind/spirit back into the basics of being: human.
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Scooped by Brian Yanish - MarketingHits.com from How to find and tell your story |
Scoop.it!
The bond between copywriting and storytelling is not just strong… It’s unbreakable. If you consider yourself a copywriter, you better be damn good at writing “cannot put the thing down” stories.
Read the full article for an extensive list of essential reading and resources from categories like:
- Articles/Links
- ooks
- Courses and other Products
- Audio/Podcasts
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Scooped by Brian Yanish - MarketingHits.com |
Scoop.it!
The good news is that visual storytelling isn't a high-cost strategy. Consumers aren't looking for the highest-quality visual content. Consumers want stories told in a visual way that encourage, engage, enlighten and entertain.
The Internet has put life back in brands that consumers love.
Pictures will always add life to any story or content...
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Scooped by Brian Yanish - MarketingHits.com |
Scoop.it!
"Aren't marketing platforms today oversold in what they can do on the business side of things? Are organizations even aware that their message has lost all connection with their audience? Hey, some even seem to excel at finding ways to render their content marketing completely pointless!"
Here's an article by my colleague Raf Stevens who really drives the point home about how most advertising is anything but a story -- yet stories are what customers want. I love the research he shares and charts included. They really help make his point.
Scroll down below the fold when you click through so you can skip the promo for an upcoming workshop. Look for the 'Look Who's Talking" photo.
And I also like the tips and examples Raf gives us for how to actually get our heads away from traditional advertising and into the narrative space.
And then I reflected on another article I just discarded that mentioned Burberry's The Art of the Trench storytelling project: http://artofthetrench.com/ I checked it out and hah! It's anything but storytelling. Just a collection of photographs from customers wearing trenchcoats set to some music:
But then I realized that if businesses can't figure out how to craft and share meaningful stories (and don't even know/care what a story really is), then customers might not know what to share either! Which means businesses need to get really smart about how to evoke stories -- because people will tell you lots of stories (yes, stories -- not opinions. thoughts, or observations) when you know how to properly evoke them.
OK, I went off on a tangent there because Raf barely mentions evoking stories. For help with story evoking, search this article collection under 'storycapture'.
To get back to Raf and his article -- go read it. It has lots of great info and is a good kick-in-the-pants reminder to build narrative into all of your marketing work.
Link to original article: http://us5.campaign-archive1.com/?u=630ffc3b05a1a80b71c170805&id=5705e9c6f3&e=79985a9819
This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it
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Scooped by Brian Yanish - MarketingHits.com |
Scoop.it!
Hey folks, there are a ton of creative ideas for a narrative email campaign for your business that is perfect to read on this Sunday morning.
Email marketing is still hot (that means effective) so keep it as one of your must-do marketing tasks.
It may take you awhile to plot, plan, and craft your narrative email marketing campaign but now's the itme to get ready for 2013.
Have fun and enjoy your day!
This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it
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Scooped by Brian Yanish - MarketingHits.com |
Scoop.it!
I've said this before -- biz storytelling is about engagement, not simply broadcasting messages.
This is the first article I've found that actually tries to break down the different types of conversations you want your biz stories to spark or serve.
I disagree with the distinction between dialogue and conversation. I think a better distinction to make is between messaging and conversation. And stories are often shared within a conversation. Conversations are not necessarily storytelling. So that is my nit-pick for today.
I really wish the author, Stephanie Tilton, would have included examples for each type of conversation mentioned. She tries to explain the different conversations but I need examples this morning in order to get ideas for how to apply her advice. Or maybe I'm just too tired this morning!
So there are 2 lessons here -- 1) target your storytelling to the conversations you want to promote and help along; and 2) make sure when you write content you give examples so you don't make it so hard for your readers to apply your insights.
I also really like the point the author makes about shifting from talking to listening, and shifting to serial storytelling in your business.
OK -- I'm heading into the kitchen for some more coffee!
This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it
This is key. The hard part is learning how an entrepreneur becomes a great story teller.