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Scooped by Brian Yanish - MarketingHits.com |
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CEO Rich Sheridan talks about the power of executive storytelling on employee engagement and wild business growth.
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Scooped by Brian Yanish - MarketingHits.com from Must Market |
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The New New Marketing
There was a time before the web when "digital marketing" was somethign you did with your fingers. Then everything changed. Change came fast and furious thanks to Moore's Law - Integrated circuit POWER goes up exponentially even as costs plummet.
Once our digital world got to a certain point, let's call that point X, acceleration accelerates. Mobile throws gasoline on the social fire and gets answered by social media marketing with rocket fuel on the fire.
The resulting explosion in a kingdom called BRANDING in a land far, far away once upon a time...
Read the Curagami Story and worry less :). M
You gotta read this, Marty's done it again!!!
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Metrics & ROI - What metrics can marketers track to make sure their content strategy is headed in the right direction?
Success metrics for CONTENT MARKETING are:
- Traffic
- Engagement
- Social shares
- Back links
- Conversion rates
Click to learn how to measure each.
If you like this scoop, please consider a thumbs up or share.
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Scooped by Brian Yanish - MarketingHits.com from visualizing social media |
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![Is Your Business Monitoring What Matters On Social Media? [INFOGRAPHIC] | MarketingHits | Scoop.it](https://img.scoop.it/D2QX9Dfpc0M-CiaG2IVC9Tl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
A recent study revealed that almost half of companies are not monitoring their online social media communities.
More than one-third said that they only measure Likes, comments and interactions on Facebook, with fewer than one in four actively measuring the ROI of their social media campaigns.
Social media affects your bottom line; brands that are proactively using these tools see numerous benefits. And for those that aren’t, the absence of social media can also impact their bottom lines, albeit in a very different way.
This infographic takes a closer look at why the shift to in-depth social media monitoring is critical for the modern business.
This article looks at how we have almost become lazy with our sampling methods. For example when we look up keyword searches like a brand name, it is more effective to look at the whole conversation. Another common metric we use is using sample sets of data, although there is so much data it would be impossible to look at every single piece of data, it is important to set a sample size big enough so that the data has minimal outliers. For example a sample size of 10 might give you a totally different picture than a sample size of 100.
What is not talked about in this article that was touched on in class was the idea of getting the whole picture. For example with software they may be using keywords like they say in the article but it may not have the typical connotation when read in context of the statement.
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Scooped by Brian Yanish - MarketingHits.com from visualizing social media |
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![The 5 Types of Social Followers that Every Business Needs [INFOGRAPHIC] | MarketingHits | Scoop.it](https://img.scoop.it/0lHZTd5_11TyCTMsngrktDl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
When you’re a brand establishing yourself on social platforms such as Twitter and Facebook, in the very early days you’re usually less concerned about who is following you and more about how many...
It’s superficial, of course, but large numbers of followers on Twitter and Likes on your Facebook Page do have provide a level of social proof that makes you more attractive to new followers, and new Likes – when someone sees that you’re already popular, they’re far more likely to make the leap and get on board themselves.
But for businesses looking to maximize the ROI of their social media strategy, how many is always far, far less important than who. Pretty soon you realise that a big number is meaningless unless it’s actually converting into brand awareness, website footfall and sales – so who should you be looking to attract?
Early adopters, social sharers and power-users are all pivotal in helping your brand reach critical max, but they’re not alone. Indeed, lurkers and even haters can become powerful influencers if you take the time to engage and inspire them.
This infographic takes a look at the five types of social follower that every business needs...
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Scooped by Brian Yanish - MarketingHits.com from visualizing social media |
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![What The Social Media Ecosystem Looks Like Right Now [Infographics] | MarketingHits | Scoop.it](https://img.scoop.it/aeODM-eUZYOY0CoP0nrhLTl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
The social media landscape is anything but constant — it seems like the ecosystem is changing daily...
This infographic shows what the social media landscape looks like right now. Unlike the famously viral LUMAscape depiction that crowds every single social media company into one infographic, this is a simpler visual of how things work "from customer service and R&D to HR and marketing."
The key question that brands have when planning and then analyzing social media campaigns is how to measure the impact that every dollar spent on paid social media has on the value their owned and earned social media.
An additional infographic analyzes the interaction of these three forms of social media, explaining:
"The high level analysis for media effectiveness takes all of earned and owned divided by paid. Earned is all the impressions generated divided by average CPM, owned includes all channels, and paid is the overall media spend. The higher the ratio, the more earned amplification is generated from paid."
Great interview Rich Sheridan, it will make you think about your business and how you are telling your story.