http://hydro-carbons.blogspot.com/2012/05/logo-history-of-audi.html
THE LOGO HISTORY OF AUDI ~ Grease n Gasoline
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The history of the company goes back to 1909 when August Horch founded the company and named it Audi, a Latin translation of his own name.
THE LOGO HISTORY OF AUDI
The famous “four rings” logo was brought on the scene of history later in 1932 to represent the merger of the four independent motor-vehicle manufacturers, Audi, DKW, Horch and Wanderer. The new Audi logo was designed as the emblem of “Auto Union AG” and in the first version, every ring contained the logo of the four merged companies. It is believed that the use of the four rings logo is most likely to generate back to the idea of Olympia and the Olympiad.
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