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When a potential customer is trying to find a business online, they no longer rely on “the wisdom of crowds,” as they did in the Internet search-based days of the early 2000s. Leona: Reflecting the impact of word-of-mouth on consumer decision-making and that word-of-mouth can even take the form of information obtained from social media. Consumers consult “the wisdom of friends”. No comment yet.
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Draftfcb set up the Institute of Decision Making, part of our Global Capabilities group, to. bring greater understanding of how consumers make decisions to our network and our. clients. In pursuit of this goal, we have been working closely with ... Leona: For those who have some background in consumer decision-making (or would like a brief overview).
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Email Marketing contra Social Media Marketing. Leona: Marketers and prospective marketers may find this interesting.
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Korea TimesInfringement of consumer rights?Korea TimesConsumers pass by a retail outlet of Samsung Electronics in Seoul in this undated photo. After the U.S. Leona: This may indeed infringe on a basic consumer right - the rigth to choose, for instance, choosing a supplier. If products or brands are very similar, consumers may find it difficult to distinguish among them (which opens up the possibility of consumers being deceived). As suggested in the article, consumers will specifically choose products manufactured by Apple, and it is unlikely that they will be confused in this case.
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Shopping online is awesome.Not only does the internet offer a larger selection of products and prices, right at your fingertips, it also eliminates the need to drive to the…... Leona: A world removed from conditions in some emerging countries and conditions where consumers do not have access to social media (or do not know how to use them), but worth investigating.
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There are many emerging trends which will influence the continuing growth and impact of social word-of-mouth, including mobile technology evolution, stronger focus on the emotional (as well as rational) elements of value, brand .. Leona: "Humanness will endure despite technological advances" - indeed a comforting thought. Also reflecting consumer sovereignty to some extent - consumers cannot be manipulated at will.
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A free daily life journal for your mobile phone that integrates with other social media sites. Nice tool for building a narrative of your life. Via Nik Peachey, Maria Palaska
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Do the best companies make you think or feel? The author suggests feeling is what makes things happen.
Leona: In the words of Damasio, "We are not thinking machines that feel; rather we are feeling machines that think". Our emotions indeed probably influence more of our behaviour as consumers than we may know.
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Do you know how old the average Twitter or Facebook user is? Do you know what share of Reddit’s users are women? We could go on and on; when it comes to social network demographics, the questions are endless.
Leona: Providing some insight into the age and gender distribution of 24 of today’s most popular social networks and online communities. Valuable information for market segementation and choice of media.
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Leona Ungerer's insight:
More sophistacated consumers probaly consider more sophisticated criteria in their decision-making such as a company's degree of social responsibility. Consumers at a subsistence level probably don't have this luxury, and will often mainly consider price and availability in their decision-making.
The media used to reach speciality consumers versus subsistence-level consumers will, of course, differ vastly.
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Leona: Maybe not what one would expect? Consumers' perceptions indeed affect their behaviour. |
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RT @4anything: The most interesting statistic that came from this is the over 60s growth on Facebook! Leona: "Social media in emerging markets is in a healthier place than ever". Interesting, and again some findings that one would not expect.
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Social media has made it possible for businesses to directly connect with their target audience and customers on a constant basis. Leona: Some valuable suggestions.
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Live Customer Service Chat functionality facilitates the customers by providing prompt responses to their queries. Leona: Customers' need for prompt assistance/accessibility has indeed increased because of the availability of social media.
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For postsecondary education to be one of the most time-consuming and expensive purchases one can make in a lifetime, can we afford not to define consumer protection in this realm? Here are some important questions I ... Leona: This may require some thinking, but it may make tertiary education more transparent. Presenting a completely clear crystal ball of each student’s future at a particular institution, would of course not be possible, because it also depends on the commitments that the student makes. Informing students in advance what they can expect and doing this according to certain standards indeed reflects an awareness of the trend that students are consumers/the customers of a particular institution.
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Social Media sites like Facebook, Instagram, and Pinterest have ushered in visual marketing as the breakout trend for 2012. Leona: It is mentioned that visual content is becoming an increasingly important force for communication online. This corresponds with what we knew all along - man is a visual being. That is why advertisements also often include visually appealing/unusal images to grab consumers' attention.
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Viral marketing spreads like a virus in a planned way. Then a guy like me thinks, “why they call it viral marketing and not bacterial? Leona: The ultimate goal of viral marketing is to make consumers part of the campaign and turn them into brand/company agents - clever.
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Terms Commonly Used by MavenSocial and in the Social Media World A Analytics – A compilation of data and statistics, which is used to analyze and report on the performance of a campaign. B Bl...
A near perfect alphabet!
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Take a look at the brands on social media who are doing a good job not taking themselves too seriously.
The use of humour in advertising - fun!
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"Hollywood is one of the only industries that does not take the female consumer seriously..."
Leona Ungerer's insight:
Women indeed often form the 'backbone' of consumer purchases - they are the main decision-makers for many product categories, and often are the main purchasers for their household unit. The media indeed may contribute toward maintaining outdated gender stereotypes.
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Consumer risk is an economic concept relating to the risk consumers are willing to take when purchasing goods or services.
Leona: New developments, such as online shopping bring with them the same types of risk, but disguised in different formats.
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Leona: An increased access to information results in better informed consumers, and businesses have to respect this. It is advisable for companies to be transparent in their dealings with consumers.
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Leona: Wonder if this will work in South Africa. Maybe not advisable because of the large number of 'vulnerable' consumers/high levels of household debt. |
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