"Online personalisation has spurred rapid growth for many eCommerce businesses in recent years. To date, brands like ASOS — with thousands of products, catering to thousands of differing tastes — have benefited most ..."
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consumer psychology
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Real-life consumer psychology – with a touch of technology
Curated by
Leona Ungerer
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"Those brands that best understand the role of sensory characteristics in delivering consonance and satisfaction across all consumer touchpoints will stand out in an increasingly competitive marketplace, a leading industry figure has said ..." 
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