"Fans of Nutella are going absolutely nuts after the brand changed its recipe. Nutella said in a post on its German Facebook page on Tuesday that it was "fine tuning" its recipe ..."
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consumer psychology
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Real-life consumer psychology – with a touch of technology
Curated by
Leona Ungerer
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"Hoping to bolster sales, Campbell Soup is updating its classic chicken noodle soup, as well as the way it does business ..." 
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"Coca-Cola keeps the recipe for its 127-year-old soda inside an imposing steel vault that's bathed in red security lights. Several cameras monitor the area to make sure the fizzy formula stays a secret..."
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"Company suffers multi-million pound losses after sparking storm of protest
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"Mondelez has changed the recipe of Cadbury's Creme Eggs, prompting a consumer backlash and even a viral YouTube video featuring a song paying homage to the original recipe ..."
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