"Brands seeking to use online influencers to sway consumers need to ensure they are ready to pay for the privilege as well as being aligned with the readership of those individuals and their own personal branding ..."
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consumer psychology
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Real-life consumer psychology – with a touch of technology
Curated by
Leona Ungerer
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"Those lingering few who think mobile's not a big deal need only look to a new study from the Association of Magazine Media, which found 26 percent of magazines' total readership comes from smartphones and tablets ..." 
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