consumer psychology
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Real-life consumer psychology – with a touch of technology
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The coming age of synthetic media – and what it means for marketers | WARC

The coming age of synthetic media – and what it means for marketers | WARC | consumer psychology | Scoop.it

"COVID, Brexit, Trump … if you thought things couldn’t get worse, Nina Schick is about to disappoint you ..."

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How consumers’ ideas about ‘luxury’ are changing

How consumers’ ideas about ‘luxury’ are changing | consumer psychology | Scoop.it

"As buyers shift their priorities from material possessions to experiences and social capital, how can communicators and brand managers position their organizations as ‘elite’ and ‘exclusive’?Many marketers believe we are in a paradigm shift around consumers’ definition of “luxury.” The luxury item,..."

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How do image retouching and editing help your eCommerce store?  

How do image retouching and editing help your eCommerce store?   | consumer psychology | Scoop.it

"Product images are not just a visually-tempting addition to the store; they are in fact a requirement to ensure the success of your online store. Here we see how image retouching helps your e-commerce store ..." 

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The problem with Johnnie Walker's Jane Walker scotch was perception1

The problem with Johnnie Walker's Jane Walker scotch was perception1 | consumer psychology | Scoop.it

"Diageo's Jane Walker brand launch fell flat with female consumers -- here's why ..."

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The most brazen budget copies of big-name brands

The most brazen budget copies of big-name brands | consumer psychology | Scoop.it

Budget supermarkets' brazen copycats of popular snacks have prompted bemused shoppers to share snaps of the lookalike products online ..." 

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Ugly fruits and vegetables: why you have to learn to love them

Ugly fruits and vegetables: why you have to learn to love them | consumer psychology | Scoop.it

"A cohort of US delivery services want to change the way we view, cook and eat ‘imperfect’ produce that grocery stores regularly banish ..."

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How the big beauty brands fool you into forking out

How the big beauty brands fool you into forking out | consumer psychology | Scoop.it

"Beauty manufacturers are resorting to psychological marketing tricks. They make products seem more scientific to make them seen effective. Tricks include using famous people to sell products ..."

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Chinese consumers embrace New Balance's 'Made in USA' label

Chinese consumers embrace New Balance's 'Made in USA' label | consumer psychology | Scoop.it

"Most New Balance sneakers are made in Asia, but many consumers in China want the ones made in America. They say the quality is better. And the company's U.S. factories are happy to fill the demand ..."

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The new branding for Rio 2016 looks like a very friendly amoeba

The new branding for Rio 2016 looks like a very friendly amoeba | consumer psychology | Scoop.it

"Hundreds of thousands of people attend the Olympics, and millions more watch them. So there's a lot riding on the way a city presents them, from advertising to stadiums ..."

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There should be a dress code for doctors

There should be a dress code for doctors | consumer psychology | Scoop.it

"If you live near a hospital, you’ve probably seen the sight: a young physician in loose blue scrubs, standing in line at the grocery store. You can’t help but wonder if the young physician is lost ..."

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Never forget a face? Can't stand coffee? You may have Super Senses - Daily Mail

Never forget a face? Can't stand coffee? You may have Super Senses - Daily Mail | consumer psychology | Scoop.it

"From intense colour vision, to heightened powers of taste, or an ability to never forget a face, there are people whose senses are hugely heightened compared with most people's ..."

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Green ingredients: Change behavior by perceptions - Natural Products INSIDER (blog)

Green ingredients: Change behavior by perceptions - Natural Products INSIDER (blog) | consumer psychology | Scoop.it

"SKIM, a marketing research consultancy focused on impacting consumer decision making, identified three communications best practices for enlightening consumers about green ingredients ..."

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Vain, deluded, indecisive, biased: The "average" Australian consumer ... - Science 2.0

Vain, deluded, indecisive, biased: The "average" Australian consumer ... - Science 2.0 | consumer psychology | Scoop.it

"The "average" Australian according to statistics is a 37 year-old woman with two kids, a mortgage and three bedroom house ..."

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There’s a complex history of skin lighteners in Africa and beyond

There’s a complex history of skin lighteners in Africa and beyond | consumer psychology | Scoop.it

"Somali-American activists recently scored a victory against Amazon and against colourism, which is prejudice based on preference for people with lighter skin tones ..."

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Signature store scent boosts Luxury Living Group's luxury factor

Signature store scent boosts Luxury Living Group's luxury factor | consumer psychology | Scoop.it

"Luxury Living Group serves a discriminating global clientele with ample disposable income to feather their nests in, well, luxury. Alberto Vignatelli founded Luxury Living Group in Italy in the 1960s to develop, produce and distribute high-quality furniture collections for some of the most coveted and longstanding international brands. Think luxury couture for home furnishings ..."

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'Genuine' smiles boost celebrity endorsements | WARC

'Genuine' smiles boost celebrity endorsements | WARC | consumer psychology | Scoop.it

"A single facial tick, in the form of a “genuine” smile, can enhance the persuasive appeal of a celebrity endorser and may even improve perceptions of a well-known brand spokesperson whose reputation has slipped ..."

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Emotional marketing: An enormous guide

Emotional marketing: An enormous guide | consumer psychology | Scoop.it

"In this guide, you'll learn how emotions influence decisions. And you'll learn how to use that information to influence perception and behavior ..."

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Chinese and American consumers have different ideas about what makes a product creative

Chinese and American consumers have different ideas about what makes a product creative | consumer psychology | Scoop.it

"What one culture loves, the other might see as trivial ..."

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Five strange habits of consumers you’re never going to change

Five strange habits of consumers you’re never going to change | consumer psychology | Scoop.it

"We use personal care products every day, and trial new products as we need or hear about them ..."

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From Canada Goose to barbecue sauce: how the Canadian image sells

From Canada Goose to barbecue sauce: how the Canadian image sells | consumer psychology | Scoop.it

"Like other home-grown businesses, Canadian Grade Eh! makes a big deal out of our self-image, here and abroad ..."

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The ultimate guide to 3D technologies

The ultimate guide to 3D technologies | consumer psychology | Scoop.it

"We’ve been hearing about how 3D and “holograms” will become an integral part of lives for a long time. It infuses our pop culture, and from Panasonic’s ..."

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The importance of small business branding

The importance of small business branding | consumer psychology | Scoop.it

"The image your small business has, its brand, is your main route to emotional engagement with prospective customers and success ..."

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How branding is inseparable from consumer perceptions and sales - Food Dive

How branding is inseparable from consumer perceptions and sales - Food Dive | consumer psychology | Scoop.it

"Consumer perceptions are tied directly to sales, and the right branding is key to how food companies can shape those perceptions for the better ..."

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Ten biggest online dating photo mistakes - MarketWatch

Ten biggest online dating photo mistakes - MarketWatch | consumer psychology | Scoop.it

"How to put your best face forward when using a dating app ..."

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Don't judge food by its packaging: Junk food reimagined with gourmet package designs

Don't judge food by its packaging: Junk food reimagined with gourmet package designs | consumer psychology | Scoop.it

"Gourmet on the outside, junk on the inside. Buzzfeed cartoonist Dan Meth has created a humorous series of artisan package designs for our favorite, guilty-pleasure junk foods, elevating them to gourmet status ..."

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