consumer psychology
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consumer psychology
Real-life consumer psychology – with a touch of technology
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Fast food is abandoning 'kitschy' design for minimal glass cubes, and experts say it's a smart move

Fast food is abandoning 'kitschy' design for minimal glass cubes, and experts say it's a smart move | consumer psychology | Scoop.it

"Quick service restaurants have adopted a uniform design of minimalism and clean lines. Experts say that this design is most efficient for handling..."

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Pepsi Zero Sugar has a minimalist new can design

Pepsi Zero Sugar has a minimalist new can design | consumer psychology | Scoop.it

"Pepsi puts the spotlight on its 'healthy option' with classy matte can ..."

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Why Apple is embracing color after years of minimalism

Why Apple is embracing color after years of minimalism | consumer psychology | Scoop.it

"When you think about this company, it started in color and was always known for color,” says Laurie Pressman, VP of the Pantone Color Institute...."

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COVID-19 has changed consumer behavior. What does it mean for the future?

COVID-19 has changed consumer behavior. What does it mean for the future? | consumer psychology | Scoop.it

"Despite toilet paper hoarding and panic buying, overall consumer spending has sharply declined since the onset of the COVID-19 pandemic, with retail sales dropping an unprecedented 8.7% in March. Stay-at-home orders also have caused many people to change the way they shop for the things they do..."

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Five big logo design trends for 2020

Five big logo design trends for 2020 | consumer psychology | Scoop.it

"What will logos look like in the year to come? Design experts share their predictions ..."

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Designed by Apple Video Is Beautifully Minimalistic

Designed by Apple Video Is Beautifully Minimalistic | consumer psychology | Scoop.it

"Apple have always been known for their minimalism, it’s a way of life Steve Jobs lived by and he pushed it into Apple and their products. Some of Apple’s ads have been truly iconic over the years, especially the iPod ones..."

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