consumer psychology
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Real-life consumer psychology – with a touch of technology
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'Out of the innovation bucket’: TikTok’s share of dollars grows the further it goes down the marketing funnel

'Out of the innovation bucket’: TikTok’s share of dollars grows the further it goes down the marketing funnel | consumer psychology | Scoop.it

"Gone are the days when TikTok execs were focused squarely on trumpeting the platform’s reach with younger audiences to marketers ..."

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The consumer decision journey | McKinsey & Company

The consumer decision journey | McKinsey & Company | consumer psychology | Scoop.it

"Consumers are moving outside the marketing funnel by changing the way they research and buy products. Here's how marketers should respond to the new customer journey ..."

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