consumer psychology
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consumer psychology
Real-life consumer psychology – with a touch of technology
Curated by Leona Ungerer
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Jeep ducks: What they mean, and how to play duck duck Jeep

Jeep ducks: What they mean, and how to play duck duck Jeep | consumer psychology | Scoop.it

"A brief history of the new Jeep ducks trend and how you can join this secret community of lighthearted Jeep drivers ..."

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Nivea wants to inspire kindness by urging consumers to 'Rethink Soft'

Nivea wants to inspire kindness by urging consumers to 'Rethink Soft' | consumer psychology | Scoop.it

"Skin care brand Nivea launched a campaign called "Rethink Soft" with the goal of changing the connotation of the word "soft" from being synonymous with "weak" to being more associated with "kindness" ..." 

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How brands like Perrier are using digital engagement to encourage product sampling 

How brands like Perrier are using digital engagement to encourage product sampling  | consumer psychology | Scoop.it

"Brands are taking a DTC marketing approach to make food and beverage samples accessible to online consumers ..."

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An Incredible New Guinness Ad Breaks The Industry Stereotype

An Incredible New Guinness Ad Breaks The Industry Stereotype | consumer psychology | Scoop.it

"A new ad for Guinness positions the product as the beer for men of kindness and character..."

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Neil Gains's curator insight, September 8, 2013 5:45 AM

An interesting take on beer and buddies from Guinness

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Meet Sparked, the new Facebook speed dating app that is already in the testing phase

Meet Sparked, the new Facebook speed dating app that is already in the testing phase | consumer psychology | Scoop.it

"No profiles, no 'swipes', no direct messages and free. This will be Sparked, the new Facebook dating app that will choose who you will have speed dating on video ..."

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Seven things that really grind consumers' gears, and what you can do about it

Seven things that really grind consumers' gears, and what you can do about it | consumer psychology | Scoop.it

"Are you getting on your customers' nerves?..."

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Instagram has a massive harassment problem

Instagram has a massive harassment problem | consumer psychology | Scoop.it

"The platform has cast itself as the internet’s kindest place. But users argue harassment is rampant, and employees say efforts to stem it aren’t funded well or prioritized ..."

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