"Target is rolling out beacons in 50 stores, and they have a pretty good chance of getting it right ..."
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consumer psychology
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Real-life consumer psychology – with a touch of technology
Curated by
Leona Ungerer
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"Accenture surveyed 15,000 adult consumers in 20 countries. Each country's respondents, including SA, represented 750 adult consumers or five percent of the total ..." 
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"Much of the excitement around image recognition technology and smartphones has focused on augmented reality. However, there is significant untapped potential in leveraging image recognition to add services to what shoppers see in stores..."
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"In retail, innovation is the name of the game. Increasingly, retailers are staying ahead through unique in-store experiences that inspire shoppers through ..."
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"...Gutfreund describes them as vocal consumers who were raised to believe their thoughts are valuable and who frequently voice those opinions through social media. They are more likely to buy a product because they believe in what the company stands for and stop buying it if the company does something that offends them, she said..."
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