consumer psychology
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Real-life consumer psychology – with a touch of technology
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H&M's bold new journey to 'climate positive'

H&M's bold new journey to 'climate positive' | consumer psychology | Scoop.it

"Today, the apparel company released its 2016 sustainability report outlining several new goals including a pledge to become climate positive throughout its entire value chain by 2040 ..."

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Irrational consumption: How consumers really make decisions

Irrational consumption: How consumers really make decisions | consumer psychology | Scoop.it

"There is an attractive simplicity to the notion that consumers choose what they most prefer, that they are logical decision-makers with abundant time and complete insight into the factors determining ..."

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