"New fads are often born in the USA before catching on over here. So what’s next? Suzanne Taylor reports ..."
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consumer psychology
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Real-life consumer psychology – with a touch of technology
Curated by
Leona Ungerer
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"A fad – or fashion – is a ‘fast burn’ that rapidly peaks, and disappears just as quickly. It is less driven by socio/cultural factors and not necessarily aligned to broader consumer need changes. Fads tend to be more regional than global..."
Leona Ungerer's insight:
In our thoughts.
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