consumer psychology
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consumer psychology
Real-life consumer psychology – with a touch of technology
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How Coca Cola collect consumer insights with creative campaigns

How Coca Cola collect consumer insights with creative campaigns | consumer psychology | Scoop.it

"How the world's largest drinks company created your Cherry Sprite! ..."

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Attitude, not age, is key for research

Attitude, not age, is key for research | consumer psychology | Scoop.it

"Brands' marketers devote considerable resources into trying to understand the preferences of millennials, but they would achieve better results if they based their research on behaviour and attitudes regardless of age, gender or income ..."

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The need for speed: Capturing today’s fashion consumer | McKinsey & Company

The need for speed: Capturing today’s fashion consumer | McKinsey & Company | consumer psychology | Scoop.it

"Top performers are using data analytics and consumer insights to stay ahead of the pack ..."

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