consumer psychology
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consumer psychology
Real-life consumer psychology – with a touch of technology
Curated by Leona Ungerer
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Here's what's made Tony the Tiger cereal's coolest cat for so many years

Here's what's made Tony the Tiger cereal's coolest cat for so many years | consumer psychology | Scoop.it

"In September, the media converged in Midtown Manhattan for a press conference with an outspoken, controversial celebrity with orange hair. He would take questions, the PR people promised ..."

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“Protein-seeking behaviour”: Why Kellogg's cereal sales keep falling - Brisbane Times

“Protein-seeking behaviour”: Why Kellogg's cereal sales keep falling - Brisbane Times | consumer psychology | Scoop.it

"What we've seen over the last few years is a protein-seeking behaviour" from shoppers, Bryant said ..."

Leona Ungerer's insight:

Consumers' preferences and lifestyles may change.

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Cereal, a taste of nostalgia, looks for its next chapter

Cereal, a taste of nostalgia, looks for its next chapter | consumer psychology | Scoop.it

"As sales flag, companies are reaching out to millennials and cutting-edge chefs ..."

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