"Several retail and fashion campaigns have leveraged immersive technologies to build a brand experience that is social and provide value to customers ..."
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consumer psychology
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Real-life consumer psychology – with a touch of technology
Curated by
Leona Ungerer
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Scoop.it!
"The big news in social media last month was the debut of Instagram's Stories feature, which is a blatant copy of an identically named offering by Snapchat. But the key differences between the two may make Instagram's version more appealing to brand marketers ..." 
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