consumer psychology
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Real-life consumer psychology – with a touch of technology
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The ten top social media tools brands are using to succeed in 2019 

The ten top social media tools brands are using to succeed in 2019  | consumer psychology | Scoop.it

"The top 10 social media tools brands are using to succeed in 2019. Utilizing these tools in your daily workflows will help improve results across the board ..."

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We analyzed the names of almost every Chinese restaurant in America. This is what we learned

We analyzed the names of almost every Chinese restaurant in America. This is what we learned | consumer psychology | Scoop.it

"This is what we learned when we analyzed the names of almost 40,000 Chinese restaurants ..."

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Chinese and Western social media: comparative charts and analysis

Chinese and Western social media: comparative charts and analysis | consumer psychology | Scoop.it

"As lines blur between social media platforms in China and the West, the emphasis on separate platforms is no longer relevant even as Chinese social media influences Western practices ..."

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Facegroup » Detecting communities using social network analysis

Facegroup » Detecting communities using social network analysis | consumer psychology | Scoop.it

"How to gain unique insights about your audience's behaviour using community analysis ..."

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7 Tips to Get The Most From Your Marketing Efforts on Twitter

7 Tips to Get The Most From Your Marketing Efforts on Twitter | consumer psychology | Scoop.it

"Many brands are now using social media as a medium to share and broadcast their messages and promotions to a larger audience and; why not, as most people are now getting their news and information about online deals via social networks like Facebook and Twitter.  This is especially for Twitter. According to Brian Honigman’s article on the Huffington Post there were about 175 million Tweets sent daily in 2012  and 34 percent of marketers have generated leads using Twitter..." 

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World Cup: Analysis finds Adidas, Nike ads miss the mark | WARC 

World Cup: Analysis finds Adidas, Nike ads miss the mark | WARC  | consumer psychology | Scoop.it

"As the first analyses of World Cup advertising roll in, WARC's Sam Peña-Taylor turns pundit with some help from Kantar Millward Brown. You can’t buy your way to glory in the World Cup ..."

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Apple users sweet on new products

Apple users sweet on new products | consumer psychology | Scoop.it

"An Oxford University analysis of social media reaction to Apple’s big announcements this week proves one thing: those who love Apple things really, really love Apple things ..."

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Uncovering the preferences shaping consumer data: Matrix ...

Uncovering the preferences shaping consumer data: Matrix ... | consumer psychology | Scoop.it

"What do consumer really want in a hotel? I could simply provide a list of features and ask you to rate the importance of each. Or, I could force a trade-off by repeatedly giving you a small set of features and having you tell me ..."

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In a Mood? Call Center Agents Can Tell

In a Mood? Call Center Agents Can Tell | consumer psychology | Scoop.it

"New techniques in computational voice analysis are promising to help machines identify the emotions behind a person’s voice..."

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