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The amazing ways IKEA is using generative AI

The amazing ways IKEA is using generative AI | consumer psychology | Scoop.it
From www.forbes.com - April 6, 5:19 AM

"IKEA integrates generative AI for enhanced customer service and operational efficiency. Innovations include a design-assisting chatbot, generative ad campaigns and more ..."

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Elon Musk’s X and Amazon discuss potential collaboration

Elon Musk’s X and Amazon discuss potential collaboration | consumer psychology | Scoop.it
From www.cryptopolitan.com - December 10, 2023 3:15 AM

"Elon Musk’s X in talks with Amazon for a strategic ad partnership, aiming to empower small businesses and revamp its advertiser base ..."

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The Spanglish advantage in advertising

The Spanglish advantage in advertising | consumer psychology | Scoop.it
From www.adweek.com - October 1, 2023 2:36 AM

"For many Spanglish speakers, it's not just slang or a fad; it's a way of navigating between two worlds ..."

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Product placement: From Hollywood to social media

Product placement: From Hollywood to social media | consumer psychology | Scoop.it
From www.diggitmagazine.com - November 1, 2022 1:11 AM

"This article provides an analysis of advertisements in the field of entertainment. Its focus lies on how Influencers make use of para-social relationships to manipulate their audience for advertisement on social media ..."

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No filter: The brands that will no longer work with influencers who digitally alter images

No filter: The brands that will no longer work with influencers who digitally alter images | consumer psychology | Scoop.it
From womensagenda.com.au - April 21, 2022 5:35 AM

"Ogilvy UK will no longer work with influencers who digitally manipulate their faces or bodies for brand campaigns..." 

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A UK perspective

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Is advertising becoming the miscommunication industry? | WARC

Is advertising becoming the miscommunication industry? | WARC | consumer psychology | Scoop.it
From www.warc.com - November 6, 2021 1:05 AM

"As John Lewis pulls its controversial home insurance ad, research shows that people in the creative industries increasingly think more like each other and less like the consumers we serve. This means that miscommunication is a growing risk, says Warwick Cairns ..."

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Toyota turns Alexa Moreno into an anime character

Toyota turns Alexa Moreno into an anime character | consumer psychology | Scoop.it
From www.entrepreneur.com - August 10, 2021 1:27 PM

"The Japanese brand included the Mexican gymnast in three commercial spots that seek to inspire other athletes ..."

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Brand love? That’s just plain silly | WARC

Brand love? That’s just plain silly | WARC | consumer psychology | Scoop.it
From www.warc.com - May 21, 2021 5:31 AM

"Accepted truths in advertising continue to shift, with ideas of brand love currently dismissed as the preserve of an old order–Conquest’s David Penn considers whether we might be throwing the importance of irrationality out with the mis-placed idea of love ..."

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Nike's new ad is an editing marvel, and maybe the best Covid spot yet

Nike's new ad is an editing marvel, and maybe the best Covid spot yet | consumer psychology | Scoop.it
From musebycl.io - August 1, 2020 1:01 AM

"W+K's seamless ode to the unifying power of sport ..."

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Lowe’s asks Canadians to let their homes take care of them »

Lowe’s asks Canadians to let their homes take care of them » | consumer psychology | Scoop.it
From strategyonline.ca - April 20, 2020 1:34 PM

"The hardware retailer's new campaign aims to put a more positive spin on staying at home ..."

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McDonald's ditches its brand in new type-only ads

McDonald's ditches its brand in new type-only ads | consumer psychology | Scoop.it
From www.creativebloq.com - February 3, 2020 8:45 AM

"The golden arches are gone, but we're still lovin' it "

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Five ad campaigns that changed the world

Five ad campaigns that changed the world | consumer psychology | Scoop.it
From www.creativebloq.com - June 17, 2019 2:01 AM

"Good advertising sells products, but great advertising changes things, as these now classic ads prove ..."

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Amazon knows what you buy. And it’s building a big ad business from it. - The New York Times 

Amazon knows what you buy. And it’s building a big ad business from it. - The New York Times  | consumer psychology | Scoop.it
From www.nytimes.com - February 17, 2019 9:40 AM

"The online retail giant is taking advantage of what it knows better than anyone: consumers’ online shopping habits ..."

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Temu's ad spend soars as it embarks on a marketing blitz

Temu's ad spend soars as it embarks on a marketing blitz | consumer psychology | Scoop.it
From www.modernretail.co - January 29, 8:40 AM

"Temu is continuing to go all-in on paid marketing, with its ad spend up 1,000% year-over-year, according to new data from MediaRadar ..."

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Thirty-five of the most iconic adverts that won at marketing (New Pics)

Thirty-five of the most iconic adverts that won at marketing (New Pics) | consumer psychology | Scoop.it
From www.boredpanda.com - November 7, 2023 3:28 AM

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Maya Rudolph will replace M&M characters in ads after backlash - The New York Times

Maya Rudolph will replace M&M characters in ads after backlash - The New York Times | consumer psychology | Scoop.it
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"The candy brand announced that Maya Rudolph would replace its promotional cartoon characters, which have been the focus of a partisan backlash ..."

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barbara goldman's curator insight, January 26, 2023 10:05 AM

I won't change my shoes for anyone.  Is this really a thing? 
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"Best Ads Of All Time": Fifty amazing ads shared on this Twitter page

"Best Ads Of All Time": Fifty amazing ads shared on this Twitter page | consumer psychology | Scoop.it
From www.boredpanda.com - June 21, 2022 3:54 AM

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What augmented creativity means for advertising | WARC

What augmented creativity means for advertising | WARC | consumer psychology | Scoop.it
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'Totsiens Tannie': Nando’s pays tribute to the late Shaleen Surtie-Richards

'Totsiens Tannie': Nando’s pays tribute to the late Shaleen Surtie-Richards | consumer psychology | Scoop.it
From www.iol.co.za - June 9, 2021 2:15 AM

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Advertising having a more emotional effect on consumers – and often it’s negative | WARC

Advertising having a more emotional effect on consumers – and often it’s negative | WARC | consumer psychology | Scoop.it
From www.warc.com - October 28, 2020 9:36 AM

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The evolution of the billboard - a look at the growth of digital billboards in South Africa - Provantage Media Group

The evolution of the billboard - a look at the growth of digital billboards in South Africa - Provantage Media Group | consumer psychology | Scoop.it
From www.bizcommunity.com - July 4, 2020 12:50 PM

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2020 Super Bowl commercials: Funeral for Mr. Peanut, tears for Google - The New York Times

2020 Super Bowl commercials: Funeral for Mr. Peanut, tears for Google - The New York Times | consumer psychology | Scoop.it
From www.nytimes.com - February 3, 2020 8:55 AM

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Is the idea of "brand" constant or evolving?

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From businessesgrow.com - November 23, 2019 12:39 AM

"A brand used to be what we told you. Today, it is what consumers tell each other. A brand used to be what we told you. Today, it is what consumers tell each other...."

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Here's why TikTok may be more than a passing fad

Here's why TikTok may be more than a passing fad | consumer psychology | Scoop.it
From www.socialmediatoday.com - April 11, 2019 10:55 AM

"Seasoned marketers will often dismiss any new, hot app as a flash in the pan - just because a new platform gets the spotlight at SXSW, that doesn’t mean that it'll become a useful tool in a marketer’s arsenal down the line ..."

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