consumer psychology
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Real-life consumer psychology – with a touch of technology
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Sima Sistani says its time for WeightWatchers to embrace Ozempic. Will its users agree? | CNN Business

Sima Sistani says its time for WeightWatchers to embrace Ozempic. Will its users agree? | CNN Business | consumer psychology | Scoop.it

"WeightWatchers, the $550 million weight loss company, is betting that diet culture is over ..."

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Weight Watchers wins with Oprah and real-life stories | WARC

Weight Watchers wins with Oprah and real-life stories | WARC | consumer psychology | Scoop.it

"Weight Watchers, the weight-loss brand, has enjoyed marketing success through mixing the star power of Oprah Winfrey with telling real-life consumer stories ..."

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Fitness trackers eating away at Weight Watchers

Fitness trackers eating away at Weight Watchers | consumer psychology | Scoop.it

"Weight watchers is losing the race for customers against fitness gadgets ..."


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Weight Watchers plans tech rebrand to take on wellness industry | Life and style | The Guardian

Weight Watchers plans tech rebrand to take on wellness industry | Life and style | The Guardian | consumer psychology | Scoop.it

"Under the name ‘WW’ the US-listed firm hopes to broaden its appeal as diets begin to wane ..."

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In 2017, weight loss companies will (literally) be chasing you

In 2017, weight loss companies will (literally) be chasing you | consumer psychology | Scoop.it

"Even Weight Watchers has gotten into the diet meal delivery business ..."

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