consumer psychology
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Real-life consumer psychology – with a touch of technology
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The problem with Johnnie Walker's Jane Walker scotch was perception1

The problem with Johnnie Walker's Jane Walker scotch was perception1 | consumer psychology | Scoop.it

"Diageo's Jane Walker brand launch fell flat with female consumers -- here's why ..."

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Johnnie Walker reaches out to female whisky fans | WARC

Johnnie Walker reaches out to female whisky fans | WARC | consumer psychology | Scoop.it

"Johnnie Walker, the most popular blended Scotch whisky in the world, plans to launch a rebranded version in the US that features a stylised woman on the label in place of its famous “striding man” logo ..."

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