"Hermes, the luxury brand known for its exclusive handbags, has capitalised on the booming luxury market, propelling its market value to $200 billion ..."
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consumer psychology
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Real-life consumer psychology – with a touch of technology
Curated by
Leona Ungerer
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"Quality, exclusivity and craftsmanship are some of the characteristics traditionally associated with luxury brands, but to compete in today's market, brands must tap into the modern consumer mindset, according to a leading marketing strategist ..." 
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