consumer psychology
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consumer psychology
Real-life consumer psychology – with a touch of technology
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China Top 50 Brands - CMEX

China Top 50 Brands - CMEX | consumer psychology | Scoop.it

"Business leaders in much of world have sought for a long time to build local, regional and global brands that add significant value to their organizations. Today, in China, we see the same phenomena emerging as Chinese brands move from being local to regional to national and now to global entities.China’s people drive the change..."


Via Jeff Domansky, Alessandro Rea
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Starbucks to Invade Colombia, Home of Juan Valdez, the Iconic Coffee Man | TIME.com

Starbucks to Invade Colombia, Home of Juan Valdez, the Iconic Coffee Man | TIME.com | consumer psychology | Scoop.it

"Will the mermaid rescue Juan Valdez? Or will she send the mythical Colombian coffee farmer and his faithful donkey over an Andean mountain cliff? That’s the question Colombians are debating following the Aug 26 announcement that Seattle-based Starbucks plans to bring its famous green sea nymph logo to Colombia by opening 50 coffee houses over the next five years...."

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