"October 6 marks Instagram’s tenth birthday. Having amassed more than a billion active users worldwide, the app has changed radically in ..."
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consumer psychology
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+3 today
Real-life consumer psychology – with a touch of technology
Curated by
Leona Ungerer
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"As McDonald’s continues its efforts to strengthen sales, the chain has found success in leveraging sports activations within its McD mobile application that offer promotions tied to local sports teams, resulting in 57 percent more active users in those markets ..." 
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"The Trademark Trial and Appeal Board (TTAB) had no time for the efforts of a Massachusetts wedding planner to block Beyoncé in her quest to secure intellectual property rights. In a little-noticed ruling one week ago, Beyoncé won her ongoing trademark battle over her daughter's name ..."
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"Roughly 66.3 million pairs of shoes are produced every day and this takes a heavy toll on the planet, on animals and the workers producing them. Tansy Hoskins, author of Foot Work: What Your Shoes Are Doing to The World, shares eye-opening truths about the reality behind the shoes we wear ..."
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"Guilt isn’t an emotion reserved just for grim crimes. It’s an emotion we’re all familiar with in the consumer world, too. This leads consumers to act in strange, seemingly irrational ways. To better understand its impact on consumer behavior, we need to dive into the neuromarketing of guilt ..."
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"As we shelter at home due to COVID-19, we’re getting more ambitious with the drinks we mix—and sharing our creations online..."
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"Chinese smartphone manufacturer dubbed ‘China’s Apple’ enters European market with headphones, fitness bands and battery packs ..."
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"Shein is known for its rock-bottom prices and adds 500 new clothing items to its site every day. Yet the company is not without controversy ..."
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"Consumer behavior had to change radically in response to the COVID-19 lockdown. Understanding which changes are likely to stick will help companies plan for the recovery ..."
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"The Covid-19 crisis is reshaping the top of the luxury market with consumers being more selective and spending less, according to a study by Boston Consulting Group and Altagamma released on Tuesday ..."
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"Are you ready to travel once stay-at-home orders are lifted in your region? A recent survey of over 30,000 Americans suggests that 46% of Americans will travel immediately after orders are lifted; 19% will wait two to six months; 18% have no plans to travel; 52% of those planning to travel prefer..."
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Deliberately licking and coughing on things during a pandemic spreads fear and disgust, along with the health risks.
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"Nestlé is expanding its use of blockchain technology to its Zoégas coffee brand to allow customers to trace each bag of coffee back to its sourcing origin in Brazil, Rwanda or Colombia, according to a release ..."
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