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Prestigious Design Award goes to Ducati Indiana | Ductalk.com

Prestigious Design Award goes to Ducati Indiana | Ductalk.com | Ductalk: What's Up In The World Of Ducati | Scoop.it

Prestigious Design Award goes to Ducati Indiana


Paris, France, April 1, 2012


Each year the directorial board of the Garibaldi Unified Industrial
Design Order (GUIDO) meets in Geneva to determine the suitability of

entrants in consideration for the annual award of Most Significant

Italian Design in the last fifty years. This year the competition for the

coveted GUIDO was narrowed to just three stunning examples of motorcycle design:


the Bimota Mantra, the Moto Morini Excalibur and the Ducati Indiana.


After weeks of deliberation, and considering the collective inputs of their colleagues in design, engineering, manufacturing and a group of pals down at the tavern, the board decided unanimously on the Ducati Indiana as the most bold, innovative, provocative and trendy design of the 20th century.


Apparently among the first to notice the collectibility of the Indiana was Ducati CEO Gabriele Del Torchio himself, who personally owns and rides a fine example of the 1985 jewel. Rumors that the company historical preservation office was hoarding the scattered hundreds of Indianas, store them in a secret cave in the Dolomites as a hedge against the possible economic crash, have as yet remain unconfirmed.


Nonethless, virtually dozens of adherents worldwide are proclaiming the award as long overdue. "INDIANA!," they cry. "In GUIDO we trust!"


For more on this rare Italian beauty:  http://www.motorcycleclassics.com/classic-italian-motorcycles/ducati-indiana.aspx

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