If you wanted proof that things are changing at Ducati, you need look no further than the launch of their MotoGP team. In years past, it was an outrageously flamboyant affair, a veritable extravaganza hosted by Philip Morris to showcase their two motor sports projects, the Ducati MotoGP team and the Ferrari Formula One squad. Held at the upmarket Italian ski resort of Madonna di Campiglio, the event even had a proper showbiz name: Wrooom. All that was missing was an exclamation mark.
Ducati's 2014 launch was very different. Held not in Italy, but in Munich and Ingolstadt, on premises owned and operated by Ducati's current owners, Audi.
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