Ducati North America CEO Jason Chinnock spoke with Business Insider about his career, the XDiavel, and the future of the Italian motorcycle maker.
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Curated by Vicki Smith for Ducati.net
When the Italians decide to invent a cruiser to fight for a wedge of Harley pie you know it’s going to be at the very least worthy of your attention and at most an exercise in soul-pleasing psychotic overkill. In the case of the 2016 Ducati XDiavel, it is both. And much more. But in two words, this machine is, as its name unsubtly implies, evil perfected.