At Audi’s Party, Ducati Unveils a Redesigned Diavel | Ductalk: What's Up In The World Of Ducati | Scoop.it
Already a model with no-nonsense looks, the updated Diavel broadcasts a message of “get out of my way.”


GENEVA — When the German carmaker Audi acquired the Italian motorcycle manufacturer Ducati for about $1 billion in 2012, many in the auto industry wondered how Ducati might fit into Audi’s business plans.

Perhaps a first indication of that unfolded here Monday evening when a redesigned Ducati Diavel motorcycle was introduced along with Audi’s new 4-wheel models at a Geneva Motor Show preview.


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