Ducati will honor Formula One star Ayrton Senna by releasing 161 1199 Panigale S Senna motorcycles to the Brazilian market.
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Ducati News Daily
Curated by Vicki Smith for Ducati.net
In October of last year, we told you about how Ducati Motor Holding was directly taking over its operations in Brazil, and was forming a subsidiary in the South American country. Nine months later now, Ducati do Brasil is officially open for business, and the company’s first showroom floor is in the Avenida Faria Lima of São Paulo.
Helping Ducati side-step the onerous tariffs that come with the Brazil market, the Italian company is continuing its relationship with DAFRA, which runs a complete knock-down (CKD) assembly plant in Manaus, and buildsDiavel and Monster 796 motorcycles on Ducati’s behalf.
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(translated from Portuguese)
Ducati has confirmed the launch of new models in Brazil. Before they announced the production of the Diavel in Manaus / AM. Models Monster 796, Streetfighter 848, Multistrada 1200, 848 EVO and 1199 Panigale will be sold soon in the Brazil market. Besides these, it is likely that other models landing in the country - Ducati mentioned that these are not all the models that will be offered. The Italian brand will present the new products in the Ducati Jurerê Open Space Shopping in Florianópolis, between 26 January and 17 February. [Source: UOL]
Gabriele Del Torchio, CEO of Ducati Motor Holding S.p.A. has publically stated that in 2013, Ducati expects Brazil to become the third largest Ducati market in the world, second to the United States and Italy and ahead of France and Germany, so this small news story is much bigger than it looks.