Cast your mind back to the launch of the iPhone 5 and you might remember some chat about custom apps – and the introduction of a dedicated iPad app from Ducati. Now it's arrived – enabling Ducati dealers to configure custom motorbikes for bike-loving enthusiasts and place orders right from the showroom floor.
Following two years of development, Ducati is rolling out its iPad-flavoured stock management system across its 796 dealer network in 87 countries. Customers can choose from over 300 motorcycle mods and accessories to equip their dream Ducati with and can actually see what it would look like – and more importantly how much it will set them back – in an instant.
Click on the video for a small look at the Ducati factory and more info on the app