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Ductalk Ducati News
Ducati News Daily
Curated by Vicki Smith for Ducati.net
Ducati dealerships were the top ranked brand in the newly released 2016 Pied Piper Prospect Satisfaction Index® (PSI®) U.S. Motorcycle Industry Benchmarking Study, which marks the third consecutive year that Ducati finished at the top. The study measured dealership treatment of motorcycle shoppers, with rankings by brand determined by the patent-pending Pied Piper PSI process, which ties “mystery shopping” measurement and scoring to industry sales success. Go here for complete rankings by brand: www.piedpiperpsi.com
Harley-Davidson and Polaris’ Victory brand and finished tied for second, while BMW and dealers selling Polaris’ Slingshot three-wheeler finished tied for fourth.
10th Year of Study - 2016 marked the tenth year of the Pied Piper PSI motorcycle industry study, and ten years of results show that the sales process used by motorcycle dealers is more effective today than it was ten years ago. For example, compared to ten years ago, dealers today are almost twice as likely to offer motorcycle test rides, to ask about trade-ins and to request shopper contact information to allow follow-up. One of the few areas which declined over ten years was salespeople offering printed materials for the shopper to take with them, which dropped from 67% to 49% of the time.
Brands showing the greatest overall improvement from 2015 to 2016 were Polaris’ Indian brand, Aprilia, Honda, Victory, BMW, Moto Guzzi and Yamaha. Brands with declines from 2015 to 2016 were Husqvarna, Kawasaki, Can-Am and Triumph. In total, improvement by twelve of the nineteen brands generated an industry average PSI score of 109, a two-point increase from 2015, and the highest score Pied Piper has measured for an annual motorcycle industry study.
From 2015 to 2016, the most pronounced improvement industry-wide came from the “ask for the sale” portion of the sales process. Salesperson suggested sitting down at a desk increased from 41% to 49% of the time; Salesperson did anything at all to attempt to forward the sale increased from 62% to 69% of the time; and salesperson mentioned availability of financing options increased from 62% to 65% of the time. Salesperson asked for shopper’s contact information hit a record of 59% in 2016, up from 57% of the time in 2015.
When the South Florida Ducati Owners Club was invited for a private Bikes and Coffee event in the Miami Art District at Watlt Grace Vintage to check out the cars, art and incredible guitars, how could we say no? Add some really special vintage Ducati's and the result? Magic! Vicki Smith Photos
Things are bigger, and better, in Texas. Join us for a look at the Circuit of the Americas MotoGP Ducati Island Weekend in Austin Texas. Photos and captions by Vicki Smith
Nonstop fun in Texas - Ducati Island and the MotoGP, the DOC Club hotel and party, AMA Pro Flat Track and the Handbuilt show, we did it all!
‘Win on Sunday, sell on Monday’ is an old adage touted by NASCAR teams, fueling the sport with massive amounts of money by what’s left of domestic auto manufacturing. That saying also applies to motosports, particularly in the MotoGP. But for Ducati the stakes are even higher.
Yamaha is extremely grateful for the contribution of Jorge for his achievements in racing and can not wait to share more memorable moments in the remaining 15 rounds of the MotoGP in 2016, the ninth season together ."
"Yamaha Motor Co. hopes to Lorenzo the best in his future and confirms the team Movistar Yamaha MotoGP full support to win her fourth title in MotoGP."
"Having already confirmed Valentino Rossi for 2017 and 1l 2018, Yamaha will announce the future line-up of Movistar Yamaha MotoGP team after closing the deal with the co-pilot ".
And from Ducati:
Chaz finishes 2nd and Nicky Hayden earns his first SBK podium
WorldSBK Race 1
P1 - Jonathan Rea - Kawasaki Racing Team
P2 - Chaz Davies - Aruba.it Racing - Ducati +1.662
P3 - Nicky Hayden - Honda World Superbike Team +5.365
For the full results click HERE
Race two starts at 1 p.m. local time Sunday at Assen, the “Cathedral of Speed.”
The pinnacle of motorcycle racing reaches a tipping point, as a new generation of spec electronics is enforced in an effort to shrink costs. Add to the mix a new tire supplier and wings designed to keep these motorcycles from flying, and we have the recipe for an excitingly unpredictable year.