Sport Rider MagazineDucati Monster Diesel - two iconic brands, one brave passion!
New York, NY, USA, 15 March 2012 – Introducing an exciting new phase in the partnership, which started in 2011 with the sponsorship of the Ducati Team in MotoGP, Ducati and Diesel now launch the Monster Diesel with a dedicated Capsule Collection. The brand new customized model is an ‘urban military chic’ interpretation of Ducati’s iconic naked motorcycle and will be unveiled alongside the new collection at the Diesel stores of New York – Soho (15 March) Rome (22 March) and Tokyo-Shibuya (29 March).
“The Monster Diesel, and the collection dedicated to it, reflects the “coolness” of this iconic motorcycle and our brand in general,” said Gabriele Del Torchio, President of Ducati Motor Holding. “The collaboration with Diesel, underlines our focus on the style and trends that shape the market and I amdelighted to associate our world with that of fashion and, in particular, with Diesel. Both brands globally represent technology and innovation in pure Italian style.”
Stefano Rosso, Project Leader and son of Diesel founder, added: “When we had the opportunity to work with Ducati, with last year’s MotoGP sponsorship, we discovered a whole world of shared values and common roots. That brought us the desire to create something new together, and we made it in the only way we know: taking the great know-how of both companies and mixing it with passion and creativity. The results are unique products, characterized by a great mix of design and technology.”