NEW YORK, NY, JAN 19 - Wonder what the Ducati dealership of the future looks like? Wonder no more. Instead head to the Chelsea neighborhood of lower Manhattan where Ducati New York has become the first North American dealership to be transformed under the new Retail Concept program.
The flagship store, at Sixth Avenue and Varick Street on Manhattan's west side, is the showcase for the Retail Concept, which puts Ducati motorcycles front and center as the stars of the show. The floors, walls, and ceiling are done in shades of black, gray, and white, with touches of Ducati red, along with enlargements of both Ducatisti and Ducati riders. Customers entering the dealership are greeted by a large photo of Ducati Marlboro's Nicky Hayden at full throttle on his Ducati Desmosedici GP11....more