Italian motorcycle maker Ducati is expected today to announce a sales increase of 43% in North America for 2011. The results in the U.S., Canada and Mexico helped drive record sales worldwide, the company said. They also established North America as Ducati’s biggest global market.
Ducati’s sales stand out in a motorcycle industry that has struggled since the economic downturn of 2009. Sales across the industry plummeted about 40% that year and continued to fall in 2010. Some brands recovered a bit last year – German rival BMW’s bike sales rose 7.4% — but the jump at Ducati suggests a particular upside for certain segments....more
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