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It's Not a Matter of If, But When Ducati Builds a Scooter

It's Not a Matter of If, But When Ducati Builds a Scooter | Ductalk Ducati News | Scoop.it

The rumors about a Ducati Scooter for the next model year are hitting the internet hard lately, and that is perhaps unsurprising. Ducati’s sales stalled in the third quarter of this year, and the Italian motorcycle company at this point in time is simply trying to finish 2013 on par with its 2012 successThere is also the fact that Audi AG now owns Ducati Motor Holding, and would like to see the ~44,000 unit company bump its figures into the six-figure territory, and help its German owner take a certain Bavarian brand head-on in the two and four-wheeled industries.


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Audi Planning to Build Scooter Compact Minivan? | autos.msn.com

Audi Planning to Build Scooter  Compact Minivan? | autos.msn.com | Ductalk Ducati News | Scoop.it
 With Audi's purchase of Italian motorcycle company Ducati in April for $1.1 billion, there just had to be something in it for the Germans.

Audi scooter, anyone?

Autocar magazine dropped by the new "Audi City" retail store in London this week and got a marketing director to go on record about the possibility of a 2-wheeled Audi. While it would be designed with Ducati's expertise, it wouldn't be a rebadge, the magazine said, but a lower-speed bike meant specifically for dense urban areas such as those in various parts of Asia. BMW, which has been building its own motorcycles for decades, is coming out with a city scooter for just that purpose.

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Ducati: maxi scooter in 2014?

Ducati: maxi scooter in 2014? | Ductalk Ducati News | Scoop.it

A maxi Ducati could be in the making: back in fact still circulating rumors about a mysterious scooterone that it would be developing a Ducati on accurate input of German property. The latest rumors talk about a possible presentation at the end of 2014 the "tmax bolognese", could have 80 hp twin-cylinder engine and a lot of electronics

(translated from Italian)

See more at: http://www.insella.it/news/ducati-arriva-il-maxi-scooter-nel-2014#sthash.nWOOddkw.dpuf.

Vicki Smith for Ducati.net's insight:

I know Ducati has always said it won't build a scooter (and this article might be pure speculation) but anybody who has ridden a big maxi scooter (like a TMax or even a big Vespa) can tell you how fun and usable they are.  This is a great way to build a younger, "greener" more forward thinking customer base...

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