Ducati Appoints New Sales And Marketing Director
• Cristiano Silei leaves Ducati to face a new professional challenge;
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Ducati News Daily
Curated by Vicki Smith for Ducati.net
Ducati North America has reported its best year ever, according to sales results released today. The Bologna-based brand sold a record 10,883 bikes in its 10th consecutive quarter of growth for its biggest market worldwide.
“I would be lying if I said [I was surprised],” says Cristiano Silei, the CEO of Ducati North America. He was in New York to speak with press on occasion of the successful year. “We have been working hard for it to happen. We have been plotting growth quarter after quarter, and it has worked.
Ducati Newport Beach has earned Ducati North America's Top Motorcycle Sales award for the second year in a row.
Located in the heart of southern California's motorcycling Mecca, the shop posted a 25% year-over-year increase in new bike sales from 2011 to 2012. This fueled its leading role as Ducati's strongest dealership in North America, where the exclusive Italian brand has 149 authorized retailers. Also, for the second consecutive year, the shop led Ducati's Southwest region in new-unit sales.
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Cupertino, Calif. (July 12, 2012) – Sales at Ducati North America reached a new 12-month high, surpassing the previous record set in 2007, with 10,094 new motorcycles delivered. A retail sales gain of 26 percent was also recorded in Q2 compared to the same period in 2011, marking the eighth consecutive quarter of growth. This success further solidifies North America’s position as Ducati’s largest global market. Ducati also reported substantial growth for the brand’s apparel and accessories line with a 25 percent increase in Q2. Ducati’s growth was fueled by the arrival of new models in dealerships, including the highly anticipated 1199 Panigale Superbike, which recently earned “2012 Motorcycle of the Year” by Motorcyclist magazine, and the confidence-inspiring Streetfighter 848. Also new to the Ducati product line is the Diavel Cromo, a vintage interpretation of the powerful Diavel, with a striking chrome-plated tank and classic Ducati logos. “There are many factors that led us to reach this milestone, but none are as significant as the constant support we receive from our passionate customers and the tremendous contributions that are made daily by our dealer partners,” said Cristiano Silei, CEO of Ducati North America. “Combined with the company’s most attractive commercial and marketing programs to date and the largest product line in our history, we are confident this growth will continue into the rest of 2012.” Ducati will continue to strengthen its dealer network in North America. Through investments in advanced dealer trainings, new experience-based marketing initiatives, and further integration of the brand’s new Retail Identity program, Ducati is poised to set a new standard in sales and service.
For more information about Ducati North America and Ducati’s line of performance motorcycles, please visit the new www.ducatiusa.com or your local Ducati dealer.
MISANO ADRIATICO, ITALY – June 23, 2012 – During a press conference held at the World Ducati Week 2012, the President of Ducati Motor Holding, Gabriele Del Torchio, has highlighted Ducati’s constant growth and record-breaking sales (+12%) and revenues (+20% YTD) achieved by Ducati in May 2012...More here
Selling more than 200 Ducati motorcycles during its second full year in business, Ducati Newport Beach recently won Ducati North America's Top Motorcycle Sales award. This honor makes it the boutique Italian brand's top-selling dealership in the U.S., its number-one important market.
Based a half-mile from the Pacific ocean, Ducati Newport Beach prides itself on being the premier destination European motorcycle dealership in Southern California. Offering customers a streamlined experience, the 8400-square-foot shop features dedicated Ducati sales, service, apparel and accessories.
For added convenience, the store has a luxurious customer lounge and ample parking. Offering an array of product choices, there are 25 to 30 Ducatis on the showroom floor at all times and the full line of Ducati-branded apparel and accessories.
Ducati Motor Holding S.p.A CEO Gabriele Del Torchio, Ducati North America CEO Cristiano Silea and General Manager Dominique Cheraki presented this award at the company's annual dealer meeting, fittingly held this year in the ultra-hip South Beach section of Miami....more
Big spenders, start your engines.
The roaring sound of motorcycle engines have been calling out to big spenders. After slower growth during the recession, sales are turning around and efforts to coax more women into the category are gaining traction.
Harley-Davidson [HOG 43.17 1.30 (+3.1%) ] reported Tuesday morning that it swung back into the black, with earnings that topped Wall Street estimates on a 12-percent increase in sales. President and CEO Keith Wandell says the growing sales in the U.S. reflect improved confidence among American consumers.
Iconic Italian motorbike brand Ducati unveils its 'Monster' model M795 this month during the 11th Auto Expo 2012.
Rival Ducati, whose bikes also have a hefty price tag, reported sales increased 43 percent in North America last year. The record sales also had another distinction, North America became Ducati's largest global market — the first-time ever its home market of Italy was trumped....more
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